Bethel School of Technology is a school unlike any other. Bringing together both soft and hard skills, they’re working to provide proficient tech talent to a massive demand. Last year, we began a partnership with Bethel Tech overseeing creative and brand expression. It has been incredible to see the impact this faith-based online tech bootcamp is making in the world with graduates now at Dell, IBM, Seattle Children’s Hospital, and Tailored Brands.
When the school started, a site was built that covered the perceived needs of its first year and perspective students. As the school grew and programs expanded, we knew it was time for a fresh look to the site, covering FAQs, brand messaging for corporate partnerships, and clear calls to action for an adult education program. Launching at a conference in Dallas this summer, we landed on the following objectives:
Unlike other projects, we have been working with Bethel School of Technology and their social media accounts over the past year. Every other week, we open up our feed for questions and encourage our audience to send DMs. Because of this, I quickly knew the downfalls of the existing website in providing prospective students and potential corporate partners information they desired.
Building on an existing palette, there was one essential element to the current identity that was lacking- vivid color. Throughout the tech space there are two common lines of thought- mainly neutrals with a soft splash of desaturated color (think Apple) or the full spectrum of color (think Microsoft and Windows 10 updates). With the launch of the UI/UX Design program, an additional color needed to be added to the otherwise neutral and desaturated palette. However, it had to be the perfect shade of blue to remain cohesive. The blue we chose struck a medium ground between a cyan and cobalt, commonly used throughout the tech space and remains intuitive to the user within interactive design.
A focus on deliberate simplicity, this site was built with user empathy in mind. Knowing the needs and pain points of Bethel School of Technology’s prospective student, each page is filled with smart web copy, intuitive icons for the student, and screenflows simulating a in-class environment.
With the new site came a stacked program and campaign launch. For this launch, animation, GIFs, and video were added to generate buzz and excitement. Because the program was focused on design we played with bold colors, oversized type, and highlighting the latest in tech.