Relaunching a personal brand for an author and speaker’s inaugural release.
Bringing together a heart for space and decades of expertise as a cardiac oncologist, Eiman’s story is one of resilience, failure and continuing to dream again regardless of the obstacles. In preparation for upcoming keynotes and a book release, our team walked him through a strategic rebrand giving clarity to his message, identifying target audiences and building out his offer suite.
But before we get to the work, let’s talk about the problem.
How do you someone’s life story filled with nuance, intricacy and meaning down to a sentence? Or even a single word? It’s a principle called Sheehan’s Wall. It’s an exercise that we make sure to include in each of our Personal Branding Intensives and stretches even the best experts in their industry. How do you become known for one thing? Or one idea? If you think to many of the experts of our day they’ve mastered this formula. After mapping out both his story and the story of his audience, the message became absolutely clear. Distilled to one word? Resilience. We built messaging around this core principle throughout the brand.
However, if we’re honest there was another (deeper) problem.
Initially a minimum viable product, Eiman Jahangir’s previous website showcased his expertise but it was a minimum viable product. It was getting inquiries for corporate speaking but didn’t clearly speak to hist two distinct audiences. When we say distinct and separate – we mean it. He is known for speaking to kids and at school assemblies as well as medical and HealthTech corporate audiences. The needs of these audiences couldn’t be more different. Our solution? Creating clarity within the visual identity, within his offer suite and sections of the website. Take a sneak peek at the moodboards for each target audience and check out the new website here.
Cardiac Oncologist by Day, Astronaut by Moonlight
You’ve heard of the moonlight hours right? The hours between the day job where they build their dream. Eiman’s story is more similar than you might think. He always had dreams of become a doctor and an astronaut. When his application to NASA’s mission was declined yet a 10th time, he decided to pursue his dream of going to space with Blue Origin. However, by day he still works as a cardiac oncologist.
Why does this matter? His website and CRM had to embrace automation to connect with clients quickly (even when he was working at the hospital.)
The front end of his website is beautiful. But the backend? Is equally as stunning with workflows for leads, multiple types of speaking engagements, payment plans and book pre-orders. Simply put – it works the ways his customers expect it to and allows him to keep building the dream with ease.
Looking to work together? Let’s talk.
Client
Eiman Jahangir
Location
Nashville, TN
Sector
Personal Brand
Author
Speaker
Services Rendered
Brand Strategy
Brand Design & Collateral
Brand Photography & Videography
Website Design and Development
Website Maintenance
CRM Build and Setup
Project Team
Melissa Jones
Victoria Quirk
Somya Mishra