Transforming a website into a trusted resource
for overwhelmed families navigating dyslexia.
How We Helped:
- Website and SEO Audit
- Website Copywriting
- Content Marketing
- Website Design
- Website Development
- Blog Migration
The Nashville Dyslexia Center offers online dyslexia tutoring for overwhelmed parents who are desperate for help with their child’s reading. They offer an incredible service to families nationwide. Our work with the Nashville Dyslexia Center included an audit, overhauling their website and social media consultations. The result? Clarity within their messaging and the user journey throughout the site.
The Problem:
When the Nashville Dyslexia Center started, a site was built with a DIY and scrappy approach. The ecosystem was different as well. At the time, the team offered both in-person and online support. When the COVID-19 pandemic hit, they pivoted their services to be entirely online – finding they were able to serve students around the globe and the tutoring was equally as effective.
At the start of our work. One problem became evident. Their messaging and naming was causing confusion. The founders would frequently receive questions like, “Are you a physical location? Where are you located? What do you do? And how do can you help my kid?”
That’s where the team at 3816 Creative came into help.
Process:
After a kickoff call with the team, we began by completing a website audit, reviewing Google analytics and SEO analysis. The site hadn’t seen a significant update for years. The great news? The opportunities for SEO ranking, design improvements and conversion rate optimization were abundant. We created a website that offered clear hierarchy, repurposed video assets from the company and created an online home that showcased expertise of the Nashville Dyslexia Center’s team and decades of collective experience. Appealing to both parents and kids alike, the final result is approachable and professional without feeling overly clinical.
Client
Nashville Dyslexia Center
Location
Nashville, TN
Sector
Education
Child and Family Services
Professional Services
Services Rendered
Website Audit
Website Copywriting
Content Marketing
Website Design
Website Development
Blog Migration
Project Team
Melissa Jones
Somya Mishra