“The type contrast creates strong visual hierarchy and interest serving as a cornerstone element of the brand. It’s both editorial and approachable. Aspirational and achievable in tone.”
Hiring the right content creators and influencers for a brand is a major decision. Twillo Brand Influencers serves as one of the only micro influencer marketing agencies helping match brands with high performing micro influencers. The site serves to connect with both influencers and brands where the vetting is handled for both parties.
The influencer marketing space is notorious for fake followings and inflated content creation rates for brands. Twillo Brand Influencers has set a new standard with authentic reporting and a pay structure that awards influencers for conversions and where brands only pay for results. Not only does the site offer influencer marketing services, but provides both influencers and brands with an outstanding back-end CRM to create an incredible customer experience.
3816 Creative has developed a brand identity for Twillo Brand Influencers that is both editorial and approachable, with a clean, clear design that conveys the platform’s expertise and excellence. The look and feel of the brand captures the essence of working with Twillo as a company while appealing to female driven brands in the household niche.
The Twillo Brand Influencers logotype pairs both serif and sans serif typography. The type contrast creates strong visual hierarchy and interest serving as a cornerstone element of the brand. It’s both editorial and approachable. Aspirational and achievable in tone.
Colorful, well-curated photography with clear creative direction offer a unique take on imagery throughout the website that draws users in. Throughout social media assets, we created a clear launch strategy that both capitalized on video and engagement through Instagram Stories to drive website traffic and tell the Twillo story. Utilizing a mobile first approach to design, the UX is compelling with dynamic elements throughout the site from animated text to video. Built on WordPress, the site is optimized and will continue to grow with the brand for years to come.
Client
Twillo Brand Influencers
Location
Nashville, TN
Sector
Professional Services
Marketing Agency
Services Completed
Brand Identity
Creative Direction
Copywriting
Website Design
Brand Photography
CRM Setup
Project Team
Melissa Jones
Amit Bhalani
Lily Funk
Shane Faye
Sydney Young