This project is going to be making a dream into reality for a new company and I’m overjoyed to partner with them. Providing a line of men’s grooming products, the client is going for a classic Americana feel, appealing to the manliest of men. Focusing on the use of deliberate marks, this identity harrows back to etched drawing and linotypes. I have a feeling many illustrations of bears will be in my workflow over the next week! I’ll be sharing more as this project progresses.